SKILL SUMMARY

• E-commerce Strategy • Brand Strategy • Software Enhancements • Brand Building • Project Management • Process Improvement • Academic Research • Digital Marketing • Marketing Strategy • Relationship Building • Analytical • Entrepreneurial Mindset • Computer Skills: MS Office Suite, Adobe Suite, Google Analytics, Google Search Console, Google Ad Words, Big Commerce, Shopify, Yotpo, MailChimp

EDUCATION

London College of Fashion, London, UK              Masters of Fashion Entrepreneurship and Innovation
Masters Dissertation: “A Snapshot Investigation of Instagram and its Effect on Brand Equity and Sales Through a Focus on Urban Contemporary Middle Market Range Brands”

Baylor University, Waco, Texas                              Bachelor of Business Administration                                Major: Entrepreneurship                                                      Minor: Apparel Merchandising                                        

 

 September 2016

                                                             

May 2013

 

 

EXPERIENCE

Marketing Manager, Revelry, Austin, Texas- January 2017 - Present

  • Plan and implement product launches and digital marketing plans to align with brand strategy.

  • Update e-commerce site regularly & leverage third party software to achieve critical sales and marketing KPIs in conjunction with CEO. These enhancements play an integral role in transforming the start-up into a multi-million-dollar business is two years.

  • Provide strategy and design for collateral, web, email, product packaging, UX, and other visual communications and media for the direct to consumer start-up.

  • Create and enhance collaborative partnerships and agency relationships as well as oversee digital advertising and campaign tracking.

  • Plan, execute, and leverage content from photo-shoots and key marketing events with customers.

     

Client Research and Development Intern, Reward Style, London, United Kingdom - March 2016- May 2016

  • Aided the International Strategy Team at Reward Style’s EU office through the creation of 30 monthly client strategy decks, tracking the activity of clients through internal analytics and social media channels, and other ad hoc for activities the team. Worked with the top 200 influencers across Europe.

  • Researched and formulated publisher strategies; educated the team on industry insights.

Grandex Inc. Austin, Texas 

Marking Coordinator- July 2014 - August 2015                            

  • Managed marketing designers in ad asset creation and implementation as well as curated content for apparel and media

    brands through email campaigns, social media campaigns, and other digital marketing channels.

  • Created, implemented, and measured strategic marketing plan for social media accounts for the startup.

  • Created and managed campus ambassador program which included sourcing and developing promotional items, logistics, working with tech team to develop ambassador web portal and submission area, budgeting, and recruiting over 50 collegiate ambassadors each school year.

  • Outside of job description: aided the customer service team through monitoring social media for customer enquiries, acted as a chat agent on the customer service live chat function, and aided the sales team with retail partnership scouting.

Office Manager- March 2014- July2014                                                    

  • Coordinated weekly and annual office events. Developed and implemented protocol for Office Manager position as first employee in this role for the start up.

  • Assisted with projects from sales team geared towards wholesale account management and relationship building as well as social media account building and management through Instagram.

Intern, Fail Jewelry, Austin, Texas- September 2013- December 2013                                  

  • Aided in retailer scouting for wholesale opportunities.

  • Updated and created financial worksheets for consignment account balancing, inventory check lists, and other excel projects.

  • Re-organized and updated retail website with SEO descriptions, product photos, and changes to navigational tabs.

Communications Director, Baylor Student Government- August 2012- May 2013               

  • Headed social media for Baylor Student Government, oversaw internal and external communications, and served on the communications committee.

Student, Apparel Field Study, New York City, NY- June 2011

  • Toured professional facilities and networked with industry professionals: including a textile manufacturer, fashion forecaster, designers, leather manufacture and large department stores for college credit.

Kappa Alpha Theta, Waco, Texas

Assistant Merchandising Chair- January 2011-December 2011                                      

  • Assisted in designing, distributing, and sourcing merchandise.

Service and Philanthropy Chair- January 2012 -August 2012                                                       

  • Managed six officers, served as liaison between local CASA representatives and sorority, revamped an established fundraising event, and increased the funds raised from $800 to $2000.

Chief Marketing Officer- August 2012- December 2012

  • Managed 27 officers, served on the executive board, organized fundraisers raising over $6,000 total,Lobbied for funds from student government for a campus wide event, and educated the members on branding and appropriate social media use. Through this position I learned how to communicate with different groups through contact with outside vendors, Baylor University, and multicultural organizations.

Welcome Week Leader, Waco, Texas- August 2010                                                                     

  • Mentored 23 freshman their first week at Baylor University.

Administrative Assistant, Baird, Crews, Schiller, & Whitaker, P.C., Temple, Texas- June 2010- August 2010

  • Answered phones, assisted systems administrator, organized Worldox, greeted clients, scanned and profiled documents.