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https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1587604695570-OG4NLMGZVDQT6ELDBOSO/AUSTIN+CITY+GUIDE-+SXSW_Page_12.jpg Austin City Guide https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1587604702658-M6UYS7VAKOK0UJ4CDD3F/AUSTIN+CITY+GUIDE-+SXSW_Page_13.jpg Austin City Guide https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1587604708874-7YZ1TDJVSQVUO592YS7F/AUSTIN+CITY+GUIDE-+SXSW_Page_14.jpg Austin City Guide https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1587604720693-OR9MRJ3O8F4YIMGFKSM6/AUSTIN+CITY+GUIDE-+SXSW_Page_15.jpg Austin City Guide https://www.lauraleebaird.com/work daily 0.75 2020-06-04 https://www.lauraleebaird.com/irl-marketing daily 0.75 2020-04-08 https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1586381430126-W8BJLI98MO8SF910DDF5/Adriana+from+Leopard+Martini_try-on-party-at-lenior-in-austin-texas.jpg IRL Marketing Wedding Dress Try-On Party at Lenoir in Austin, Texas. in honor of Leopard Martini Blogger Adriana. https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1586383639092-OVWV5VP18NCUGET9PC99/Rachel-coven-themed-bridal-shower-try-on-party.jpg IRL Marketing Rachel’s Coven Themed Try-On Party In Honor of Her Halloween Formal Wedding. https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1586384236439-AXYAGUF2PINPP5UNYKAO/Michelle+Tries+on+Wedding+Dress+at+Personalized+party+for+her+and+her+bridesmaids IRL Marketing Michelle’s Oak Cliff Try-On Party at Hotelette Dallas. https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1586385111853-Y3DUCX6NPORY1I607QJ0/Bachelorette+watch+party+gets+bridesmaid+dress+try+on+party+in+honor+of+the+leads+obsession+with+sequin+gowns.png IRL Marketing Sequin Bridesmaid Dress Try-On for Bachelorette Season Finale Watch Party 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https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1587607919850-E1Q7JTI1RLO4ZD3UY48K/CITY+GUIDE+Charleston.013.jpeg City Guides https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1587607923437-KATHT5VMIHJR316OC6YV/CITY+GUIDE+Charleston.014.jpeg City Guides https://www.lauraleebaird.com/digital-marketing daily 0.75 2020-04-08 https://www.lauraleebaird.com/london-college-of-fashion daily 0.75 2020-04-08 https://www.lauraleebaird.com/home-1 daily 1.0 2022-08-30 https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1586377104412-XOBAKLO0A7JSLN3TFCQR/LauraLee_Baird_Featured_in_Womens_wear_daily_5.png Home - Think Like Amazon: Brands Deploy Smart Filters, User-Generated Content Through the widgets, LauraLee Baird, head of marketing and brand specialist at Revelry, spoke of the added “confidence in our brand and products,” and utility for customers who don’t have “to comb through numerous reviews on site.” Other companies employing AI-powered review features include Away, Glossier and MVMT watches among other newcomers. https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1586376095055-71PSPLZCPGFYHD33TY7B/LauraLee_baird_featured_in_brides_online_magazine2.png Home - Can You Wear White to a Wedding? Etiquette Experts Explain “Although many traditions are getting reinvented or excluded altogether, a constant is the bride is the only person at her wedding who is allowed to wear white,” says bridal consultant LauraLee Baird. https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1586377278829-H1JFM4TZNBHDXYKG7GFU/LauraLee_baird_featured_in_Yotpo_online_digital_marketing_case_study2.png Home - Yotpo Focus: Reinventing Product Pages with AI and Reviews Lauralee Baird, Head of Marketing at popular bridesmaid dress brand Revelry, has already seen increased customer satisfaction using the filterable reviews widget. “With the implementation of Smart Filters, we were able to solve a major pain point for our customers — they can now filter reviews based on their personal needs.” Baird has described the new review widget as a “huge win for our team” in creating a more authentic brand experience and peer-to-peer discovery for new customers. https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1586376764725-4Y1ZOW1MBQ059UPFF5RZ/LauraLee_baird_featured_in_leopard_martini_online_blogpost.png Home - WEDDING WEDNESDAY: DRESS TRY-ON PARTY WITH REVELRY I was first introduced to Revelry last year, not long after I got engaged. My friend Madeline (who takes most of my photos!) mentioned that she knew of a brand here in Austin that was planning to launch their bridal collection. She mentioned my name to them and said I was recently engaged, I corresponded with their team through email, met with both Michelle (owner) and LauraLee (marketing) and shared our engagement & love story, and the rest is history!✨ https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1586377343942-1RQ0G2KK04MME5AUF7AT/LauraLee_baird_featured_in_MASHABLE_online_for_DIY_Project.png Home - 10 DIY Projects to Kickstart Your Creativity DIY-ed a Hammock using an Urban Outfitter rug, Nylon rope and and extra jeans from my summer Cut-offs. https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1631807919539-B51BGUPF5S45Q409YAW5/brides3.png Home - A Guide to Cocktail Attire for Men and Women “Cocktail attire is meant to bridge the gap between day and night,” explains bridal consultant LauraLee Baird… https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/0fcfea0e-7c16-4b68-b2fb-1935bdf97bed/Website+LauraLee+Baird+Resume+Portfolio.png Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1591147688964-JWGQAX68FACKA8DB20KW/work_experience_7.png Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615815058400-COK5HYQ2EKS1HY7VXHTU/workhistory45.png Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1591147703378-Z2WLU3OTWZPTU1YF7KIU/work_experience_5.png Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615813644205-FT3VFMZOINA3N6JXBQ6I/work_experience_11.png Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615813860747-ICXFKI2RXKA94O44BGL0/work_experience10.png Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1631807093792-K6BWKNG430NZJOZ3J5WR/compass.png Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/f1dedc85-5112-4c26-adaa-6443186a6b9e/alpenbloom_logo_3.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1591148477984-QOCIPZRQ7BUQGKFY6RKU/Screen+Shot+2020-06-02+at+4.59.33+PM.png Home - Developed the internal marketing content and on boarding decks for the International Strategy Team at Reward Style’s EU office, supporting the top 200 influencers across Europe. - Tracked key metrics of influencers through internal analytics and social media channels, creating custom reporting for the 3 top revenue producing clients. - Researched and formulated publisher strategies, educating the team on industry insights and best practices. https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1591195242980-5RHOPK4Z7VKMBL4NJZKX/21321_.png Home Assisted in publishing content on a rotating schedule in conjunction with others on the UK and US teams for 24 hour coverage of the Instagram account. @liketoknow.it https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1591135268197-F3A9MYUAB2M4ZFXYO667/image-asset.png Home - Utilized a combination of marketing ideas and content marketing expertise (including analytics and SEO) to create, optimize and distribute content, resulting in double-digit growth month-over-month for a multimillion-dollar omnichannel startup in the consumer goods/retail sector serving customers across the globe. - Planned and managed new product launches and experiential marketing efforts as well as developed content--including email, website copy, blog posts, video, organic social media, paid ads, and experiential events-- to drive acquisition and nurture the customer lifecycle, from awareness to advocacy, forging authentic connections. - Brand Marketing focus through setting branding guidelines and developing marketing personas and customer journey maps to guide the overall marketing plan, including the editorial calendar, content creation, channel deployment and SEO strategy for the DTC digitally native vertical brand to hit key KPIs. https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1591135346338-JGG7972M062K2NVF04QC/Screen+Shot+2020-06-02+at+4.59.08+PM.png Home Direct impact on growth at Revelry and secured Inc.’s #12 fastest growing retail company with 2,396% revenue growth from 2016 to 2018. https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1591384087295-PI9MU2NKUX951IHJKS48/Website+LauraLee+Baird+Resume+Portfolio+%281%29.png Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1591363228784-VEOYMAGGOYU88FRR5JFQ/try_on_partyWebsite+LauraLee+Baird+Resume+Portfolio.png Home - Try-On Party Created experiential marketing events that doubled as photoshoots to build authentic connection with customers and highlight unique sample box system. https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615818617867-29XC8XA3554RZ6D2E04Z/work_experience2.png Home - Email Marketing Strategized, created, and implemented email campaigns to 100k+ subscribers. https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1591148384868-48S5GL4PJNE5E5WKGZ7T/Screen+Shot+2020-06-02+at+4.59.59+PM.png Home - Took the initiative to build and lead a change management project by designing and implementing policies and processes for a field marketing program, coordinating 50 brand ambassadors, sourcing and designing promotional items, tracking budgets and working cross-functionally with tech and design teams to build a web portal and application - Coordinated and collaborated across graphic design, customer service, web development and product lifecycle teams to align metrics, track campaigns and build visually engaging content - Created, implemented, and measured the strategic marketing plan for social media accounts and e-mail marketing campaigns, including managing the marketing designers in asset creation and implementation in addition to curating content across e-mail, social media and digital owned channels. https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1591194254454-ZA19QVIKVYULUFOFVPK8/work_experience_a_4.png Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1591194282749-G5C3WLSWSJV7V5E5B532/education_level_2.png Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1591194393431-94BCJ0DHSMSJTB50D45I/work_experience_a_3.png Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819412441-CFOWFYO8FZZMMQOLMROV/0K9A1605.jpg Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819437437-13S0JIXDFQHDQR2JLOMP/ACS_0305.jpg Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819454148-JQAMSHVQ6DZGNASAIQ7Z/the%2Bcookies.jpg Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819454210-HP3J4MGPOT0XZXAPYZ8Q/Ripple_Augu%2B2019_142.jpg Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819470090-Z5MBVHP4Z7XD2815AE03/bruleed%2Bgrapefruit%2Bsalmon.jpg Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819455112-O5C1XBG67HFUHTS611KU/0K9A1890.jpg Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819479862-ACGJ10TP0F91BKMFR6ZJ/2019-06-21%2B10.32.23-3.jpg Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819480017-HNBIOTTBGVTZRTMM7JFS/2020-04-13%2B14.30.14%2Bcopy.jpg Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819488021-T52V45U46LN87SFR5Y0Z/0K9A9496-small.jpg Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819497474-XWBA8UZTF2Q90BCGWS69/Screen+Shot+2020-04-27+at+4.39.19+PM.png Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819496580-XJJP5D9NLN3PB3SZLM6H/0K9A9551-small.jpg Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819526719-BOMV6YZ2THXTZK1559TC/Screen%2BShot%2B2020-04-24%2Bat%2B4.10.04%2BPM+copy.png Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819539616-BK3PIHGWC6LU1ACFBXK2/butternut%2Bsquash%2Bwaffles.jpeg Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819609704-JCZ6LRBR505WO1CW5M0Z/DSC_6005.jpg Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819613395-66XI437J9ZJ9P6Y129S6/0K9A2756.jpg Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819634898-IW1K787449R48CWM2VWA/0K9A3366-small.jpg Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819642699-S2T0QEUXHE1BV4EQRB1D/0K9A1808.jpg Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819656639-LUEJCIXSF6YOEG79ZPW8/071619_Cappellos_Recipes_Sausage-Manicotti_IG-Timeline.jpg Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819661503-PPZ3E0KKVHR9PK4LH4AR/Bread-%2Bsmall.jpg Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615819665608-Z36TQQLL0UWU2SSYQAKO/Blue%2BLagoon%2BSMoothie%2BBowl.jpg Home https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1615820373465-0V1XXXOOIBHGGYC1WNMG/Screen+Shot+2021-03-15+at+8.59.12+AM.png Home - Website Redesign Consulted and implemented UX design for the creative agency’s branded website. https://www.lauraleebaird.com/home daily 0.75 2017-11-04 https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1509811000910-QL18MFME91GEA33XL12N/pexels-photo-395132_preview.jpeg Home - WELCOME This is a place for me to share about my interests of fashion, digital marketing, Instagram, entrepreneurship, and travel. https://www.lauraleebaird.com/about daily 0.75 2016-10-20 https://www.lauraleebaird.com/menu daily 0.75 2019-05-29 https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1510028658487-T19C7RXURU9ENQWJS6TT/Urbanoutfitters+%281%29.jpg Resume https://www.lauraleebaird.com/lauralees-resume daily 0.75 2019-02-20 https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1510028658487-T19C7RXURU9ENQWJS6TT/Urbanoutfitters+%281%29.jpg LauraLee's Resume https://www.lauraleebaird.com/about-1 daily 0.75 2017-11-04 https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1509832836456-RRCVXB83FS80CIV76PCX/27ef868543abf9c4e16439c1aeb8f0bd.jpg About https://www.lauraleebaird.com/the-magazine daily 0.75 2020-06-02 https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1591131991813-B2BVN85N2E4ZTIYO338E/nashcourt2.jpg About ME https://www.lauraleebaird.com/new-page daily 0.75 2020-06-02 https://www.lauraleebaird.com/pinterest daily 0.75 2020-04-22 https://www.lauraleebaird.com/new-page-4 daily 0.75 2020-06-02 https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1591131268074-67YLQ8L57OG07O0SXOQ8/Instagram%2Bguideline%2Burban%2Boutfitters%2BCase%2Bstudy.001.jpeg Instagram Strategy Guide for Brand Building and Sales https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1591131349456-1QIX8496LKQNEJXJCVFF/image-asset.jpeg Instagram Strategy Guide for Brand Building and Sales https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1591131428020-ZIH64F23AKKABHIQRJ1Q/Instagram%2Bguideline%2Burban%2Boutfitters%2BCase%2Bstudy.004.png Instagram Strategy Guide for Brand Building and Sales https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1591131438012-0M7BEESJURTRLO2EK3PY/image-asset.png Instagram Strategy Guide for Brand Building and Sales https://images.squarespace-cdn.com/content/v1/5251bcf0e4b0f952d83b5f1f/1591131474568-0VTMR3S3JHGMIQ1X046D/image-asset.png Instagram Strategy Guide for Brand Building and Sales https://www.lauraleebaird.com/resume3 daily 0.75 2020-06-01 https://www.lauraleebaird.com/the-meet-ups-rally daily 0.75 2026-03-20 https://images.squarespace-cdn.com/content/v1/57d6c55a2994cab476e9fb40/1474394844989-4HAC4XR3XAIELESSTZLM/image-asset.jpeg The Meet-Ups